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About klothing

klothing is a small online womenswear shop in Hong Kong. We wanted a shop that works like a fitting room: before you order, you can see how a piece actually looks on different bodies.

See it on every body

The most common problem with buying clothes online is that the model looks nothing like you. Shop photos are often shot on tall models, but women in Hong Kong come in every height and shape. Plenty of us have ordered from a photo, then found the trousers dragging on the floor or the skirt stopping at the widest part of the calf.

So we show each piece, as far as we can, on the same small group of models of different heights and shapes, from 150 to 170cm, with the same camera and the same floor line, so their heights compare honestly. Pick the body closest to yours, or view them side by side.

Why AI models?

Shooting real models of every height and shape for every item isn't realistic for a small shop. So we use AI to create try-on images on a fixed cast of six models. They're generated from our real measurements and checked by hand for colour, length and details, and anything that doesn't match doesn't get used.

Every AI image is labelled "AI preview". The models aren't real people and never pretend to be: they don't write reviews or articles. Read more about our AI models.

What we promise

  • Sizes in writing: our size charts use flat measurements with a ±2cm tolerance, written out as text rather than hidden in images.
  • Real colour: for colour and texture, go by the real photo. AI images are there to show proportion and fit.
  • A real person replies: the owner confirms every order personally on WhatsApp, so you can ask anything.
  • No pretending: no made-up reviews and no made-up staff. Reviews on the site only ever come from real customers.
  • Clear exchanges: 7-day exchanges, with the conditions in our exchange policy.

The owner

klothing is run by its owner: choosing the pieces, measuring them, photographing the real items, creating and checking the AI try-ons, answering WhatsApp and packing your parcel. If you have a question, just ask.

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